Vol. 1 · No. 1 · Est. 1895

ThePurple CowQuestion.

A 130 year old idea about why some things refuse to be ignored - now traded onchain, denominated in $COW.

The Purple Cow, our mascot.
Fig. 01 Specimen, "Bos taurus violaceus"
Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW
§ 01 Manifesto

Brown cows are a market. A purple cow is a memory. We're not asking you to invest. We're asking you to notice.

§ 02

The Contract.

Solana
TBA DROPPING SOON

Paste into Jupiter or Raydium · Verify before signing · No team tokens

§ 03 Lore

Three people, one cow.

1895
Gelett Burgess

A nonsense quatrain in San Francisco.

"I never saw a Purple Cow, I never hope to see one, But I can tell you, anyhow, I'd rather see than be one."

Published in The Lark, Issue №1. Burgess later complained the poem followed him for life.

2003
Seth Godin

The metaphor goes corporate.

Driving past field after field of brown cows is boring. A purple cow now that's remarkable. Not "good." Not "different." Worth talking about.

From Purple Cow: Transform Your Business by Being Remarkable.

2024
MrBeast

The 200-million-view rule.

"If you're driving down the road and you see a cow, you won't look. But if there's a purple cow, you're going to look four times." "If you're scrolling videos and it's something you've seen before, that's a cow. A bunker underground with two people living in it that's a purple cow."

Paraphrased from interviews on his content philosophy.

Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW
§ 04 Instructions

How to acquire a cow.

  1. I

    A wallet.

    Install Phantom or Backpack. Write the seed phrase down on paper. Not in iCloud. Paper.

  2. II

    Some SOL.

    Buy SOL on any exchange Coinbase, Kraken, Binance and send it to your new wallet address.

  3. III

    The swap.

    Open Jupiter (jup.ag). Paste the $COW contract address. Choose your size. Confirm.

  4. IV

    Then, nothing.

    Close the tab. Touch grass. The whole point is that it's already remarkable.

§ 05 Specs

The boring part.

Circulating supply
100%
Team allocation
0%
Tax on transfers
0%
Liquidity burned
🔥