Vol. 1 · No. 1 · Est. 1895

ThePurple CowQuestion.

A 130-year-old idea about why some things refuse to be ignored - now traded on-chain, denominated in $COW.

The Purple Cow, our mascot.
Fig. 01 - Specimen, "Bos taurus violaceus"
Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW Purple Cow · You can't scroll past it · Remarkable or invisible · $COW
§ 01 - Manifesto

Brown cows are a market. A purple cow is a memory. We're not asking you to invest. We're asking you to notice.

§ 02

The Contract.

Solana
TBA - DROPPING SOON

Paste into Jupiter or Raydium · Verify before signing · No team tokens

§ 03 - Lore

Three people, one cow.

1895
Gelett Burgess

A nonsense quatrain in San Francisco.

"I never saw a Purple Cow, I never hope to see one, But I can tell you, anyhow, I'd rather see than be one."

- Published in The Lark, Issue №1. Burgess later complained the poem followed him for life.

2003
Seth Godin

The metaphor goes corporate.

Driving past field after field of brown cows is boring. A purple cow - now that's remarkable. Not "good." Not "different." Worth talking about.

- From Purple Cow: Transform Your Business by Being Remarkable.

2024
MrBeast

The 200-million-view rule.

"If you're driving down the road and you see a cow, you won't look. But if there's a purple cow, you're going to look four times." "If you're scrolling videos and it's something you've seen before, that's a cow. A bunker underground with two people living in it - that's a purple cow."

- Paraphrased from interviews on his content philosophy.

Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW Remarkable · Or invisible · Pick one · $COW
§ 04 - Instructions

How to acquire a cow.

  1. I

    A wallet.

    Install Phantom or Backpack. Write the seed phrase down on paper. Not in iCloud. Paper.

  2. II

    Some SOL.

    Buy SOL on any exchange - Coinbase, Kraken, Binance - and send it to your new wallet address.

  3. III

    The swap.

    Open Jupiter (jup.ag). Paste the $COW contract address. Choose your size. Confirm.

  4. IV

    Then, nothing.

    Close the tab. Touch grass. The whole point is that it's already remarkable.

§ 05 - Specs

The boring part.

Circulating supply
100%
Team allocation
0%
Tax on transfers
0%
Liquidity burned
🔥